고려대학교 정경대학 통계학과

학력

• Ph.D. in Communication, 2019, Dankook University
  M.S. in Communication, 2013, Dankook University
  B.S. in Communication, 2003, Dankook University
  

경력 및 수상

2026 – Present: Assistant Professor, Korea University
2022 – 2025: Research Professor, Seoul National University

Korean Advertising Society Best Paper Award (2019)
Beomjeong Academic Paper Award (2018)

학부,대학원 담당과목

STAT180: Statistical Computer Software (Undergraduate)
STAT170: Introduction to Statistics (Undergraduate)

연구논문

• PUBLICATIONS IN SSCI
  • Kim, Y. & Lee, H. (2025). <Credible or Not? The Role of Source Labels and Digital Media Literacy in Shaping Responses to AI Fact-Checking> International Journal of Human-Computer Interaction. 10447318.2025.2576640
  
  • Kim, Y.  & Lee, J. H. (2025). < Balancing Artificial Intelligence and Human Expertise: Ideal Fact-Checking Strategies for Hard news and Soft News> Journalism & Mass Communication Quarterly, 10776990251325875
  
  • Kim, Y. (2025). <AI Health Counselor’s Self-Disclosure: Its Impact on User Responses Based on Individual and Culture Variation> International Journal of Human-Computer Interaction, 41(4), 2184-2197
  
  • Kim, Y. & Lee, H. (2024). <Vicarious touch in the metaverse: The roles of hedonic versus utilitarian appeal and need for touch in consumer responses to metaverse advertising> Journal of Business Research, 179, 114677.
  
  • Kim, Y. & Lee, H. (2023). < Humanizing Chatbots for Political Campaigns: How Do Voters Respond to Feasibility and Desirability Appeals from Political Chatbots?> Interacting with Computers, 35(1), 40-48.
  
  • Kim, Y. & Lee, H. (2023). <The Rise Chatbot in Political Campaigns: The Effects of Conversational Agents on Voting Intention> International Journal of Human-Computer Interaction, 39(20), 3984-3995.
  
  • Kim, Y. & Lee, H. (2022). <Falling in Love with Virtual reality Art: A New Perspective on 3D Immersive Virtual Reality for Future sustaining> International Journal of Human-Computer Interaction, 38(4), 371-382.
  
  • Kim, Y. & Lee, H. (2021). <Towards a Sustainable News Business: Understanding Readers’ Perceptions of Algorithm-Generated News Based on Cultural Conditioning> Sustainability, 13(7), 3728.
  
  • Kim, Y. & Lee, H. (2021). <Motivation and Reuse: How Does Motivation Affect Sustainable Use Intention for Brand Webtoon?> Sustainability, 13(4), 1620. 
  
  • Kim, Y. & Jun, J. (2020). <Factors affecting sustainable purchase intention of SNS emojis: Modeling the impact of self-presentation> Sustainability, 12(20), 8361.
  
  • Kim, Y. & Lee, H. (2022). <Exploring the Effectiveness of Advergame: The Role of Transportation on Continuous Intention to Play Advergames> Journal of Creative Communications, 17(2), 127-141.
  
  • Kim, Y. & Lee, H. (2022).  <Empirical Modelling of User Acceptance of 360-degree Video News: An Integrated Model of Extended TAM and U&G Perspective> Journal of Creative Communications, 8(4), 327-346 
  
  
  
  PUBLICATIONS IN KOREAN
  • Kim, Y & No, K. Y. (2024).  <Can AI Fact-Checking Mitigate Biased Information Processing? The Impact of Fact-Checking Sources, Belief Congruence, and Digital Media Literacy> Korean Journal of Communication & Information, 128, 7-38. 
  
  • Jung, Y., Hwang H., Kim, Y., & Hahn K. (2024).  <Audience Perceptions of Public Broadcasting Focusing on Factors: Affecting the Evaluation of the Credibility and Role Importance of KBS> Korean Journal of Broadcasting and Telecommunication Studies, 38(6), 125-170. 
  
  • Kim, Y. (2022).  <The Effects of Virtual Reality News Integrated Transportation – Extended Technology Acceptance Model> Journal of Public Relations, 26(1), 33-62. 
  
  • Kim, Y. (2021).  <Affecting the National Attitude toward South Korea : Focusing on the Perception of the Chinese Consumers>, Locality & Communication, 25(1), 89-113. 
  
  • Kim, Y.  & Lee, H. (2020).  <A Study on the Effects of Online Users’ Product Reviews: The Moderating Role of Self-construal>, The Korean Journal of Advertising, 31(7), 7-32.
  
  • Kim, Y.  & Lee, H. (2020).  <A Study on the Motivation and Acceptance of 360-degree Virtual Reality News : Integrated Flow-Extended Technology Acceptance Model>, Journal of Media Economics & Culture, 18(3), 41-70
  
  • Kim, Y.  & Lee, H. (2020).  <Emotional Ambivalence in Millennial Consumers' Boycott on Japanese Brands>, The Korean Journal of Advertising, 31(3), 7-31
  
  • Kim, Y.  & Kang, N. W. (2019).  <Does My Appearance on SNS Give Me Happiness in Life? : Conspicuous Self-expression and Depression on SNS>, The Korean Journal of Advertising, 30(8), 199-219. 
  
  • Kim, Y.  & Kim, H. (2019). <An Analysis of Personal Traits of Candidates: Focusing on the Personal Images of the Celebrities>, The Korean Journal of Advertising, 30(8), 135-166. 
  
  • Kim, Y., Park, S. J. & Jun, J. W. (2019).  <Predictive Model to Predict What Types of Media Recipient Read Newspapers>, The Korean Journal of Advertising, 7-29. 
  
  • Kim, Y. & Jun, J. W. (2019).  <Film Story Types Preferred in Korea and U.S. and Their Box Office Records by Genre>, Journal of international area studies, 23(2), 143-168. 
  
  • Kim, Y. & Jun, J. W. (2018).  <Effects of Need for Emotion and Content Preference on Audience and Voter Behaviors>, Journal of Public Relations, 22(3), 159-177. 
  
  • Kim, Y. &, Jun, J. W. (2018).  <A Study on the Effectiveness of Social Native Ads pursuant to Informant and Message Types : Focusing on Consumers’ Predisposition to Regulatory Focus>, The Korean Journal of Advertising, 7-31. 
  
  • Kim, Y. & Jun, J. W. (2017).  <Effects of Nostalgia Q and Self-concepts on Attitudes toward Advertising: A Focus on Moderating Effects of Self-Regard>, The Korean Journal of Advertising and Public Relations, 19(1), 38-64. 
  
  • Kim, Y. & Jun, J. W. (2016).  <Effects of Congruence and Persuasion Knowledge on Sponsorships of Small College Events>, Journal of Public Relations, 25-43.